Triple Whale integration

Your Triple Whale numbers, in your inbox every morning

Adds ad spend, blended ROAS, CAC, and channel-level revenue and ROAS for Meta, Google, and TikTok. Daily Briefing delivers them by email or Slack at the same time every day, with a built-in comparison to the previous period.

Build your briefing See the full metrics glossary

Triple Whale metrics you can track

Total ad spend: Total paid media spend from Triple Whale.
Blended ROAS: Total revenue ÷ total ad spend. Uses Shopify revenue fallback when available.
CAC: Total ad spend ÷ new customers.
Ad spend % of revenue: Total ad spend as a percentage of total revenue.
Revenue after ad spend: Total revenue minus total ad spend.
Ad-attributed revenue
Ad-attributed revenue share: Ad-attributed revenue ÷ total revenue.
Meta ad spend
Meta revenue
Meta ROAS
Google revenue
Google ad spend
Google ROAS
TikTok revenue
TikTok ad spend
TikTok ROAS

How the Triple Whale connection works

1. Paste your key. You add your Triple Whale API key once in Connections. We never type it for you.
2. It is encrypted. Credentials are encrypted with AES-256-GCM and never shown back to you or shared.
3. It shows up in your briefing. Pick the Triple Whale metrics you want and they appear in tomorrow's email or Slack message.

Keys are stored encrypted, never returned to the browser.

Works alongside

Shopify →Klaviyo →