Revenue & Orders
- Total revenue
- Orders
- Average order value
- Subscription revenue
- Subscription orders
Free forever · Shopify brands only
Build your morning briefing. Watch it come together.
Pick the metrics that matter and watch your morning Shopify briefing build itself. Delivered by email or Slack, every day.
- Email delivery
- Slack delivery
- Your time, your timezone
Build your briefing in 3 taps
Step 1 of 3What do you sell?
Your inbox, every morning
Daily Briefing · Thu, Jul 30
Your store
vs. previous day
Focus today: revenue is up, but watch your paid efficiency
Sales grew day over day while blended ROAS softened, so today's lift is leaning on ad spend. Email is pulling more than its weight.
- Shift a little budget from the weakest ad channel into your top email flow.
- Confirm yesterday's best seller is in stock before scaling spend.
Revenue & Orders
Total revenueShopify
$16,555▲ +9.0%
OrdersShopify
205▼ -6.2%
Average order valueShopify
$80.76▲ +14.7%
Paid Media
Total ad spendTW
$7,217▲ +9.1%
Blended ROASCalc
2.29x 0.0%
CACCalc
$46.56▲ +4.7%
Ad spend % of revenueCalc
43.6%▲ +0.1%
Email & SMS
Email + SMS revenueKlaviyo
$5,328▲ +3.3%
Customers
New customersShopify
155▲ +4.6%
Powered by Automations For Ecom
Send it to me every morning
or open the full builder to connect your tools
Fine-tune the metrics
Tap the metrics you care about
Compare against
Deliver by
Encrypted keysAES-256, never shared
Free foreverno card, Shopify brands only
Built by Automations For eComreal ecommerce opsIntegrations
Connects the tools you already run on
Daily Briefing pulls from Shopify, Triple Whale, and Klaviyo and combines them into one morning message, with no extra dashboard to check.
Shopify
Pulls daily revenue, orders, AOV, new and returning customers, subscriptions, and lifetime value straight from your Shopify store.
Triple Whale
Adds ad spend, blended ROAS, CAC, and channel-level revenue and ROAS for Meta, Google, and TikTok.
Klaviyo
Reports Klaviyo-attributed email revenue, SMS revenue, and combined email + SMS revenue for the day.
Metrics
What you can track
Choose from dozens of ecommerce metrics across four categories. Include only the ones you care about.
Paid Media
- Total ad spend
- Blended ROAS
- CAC
- Ad spend % of revenue
- Revenue after ad spend
Email & SMS
- Email revenue
- SMS revenue
- Email + SMS revenue
Customers
- New customers
- Returning customers
- Total customers
- New customer revenue
- Returning customer revenue
Setup
Live in three steps
Connect your tools
Paste your Shopify, Triple Whale, and Klaviyo keys. Encrypted, never shared.
Pick your metrics
Choose the numbers you care about and how to compare them.
Get it daily
Set a time and channel. It sends automatically, every morning.
FAQ
Frequently asked questions
Everything Shopify founders ask before their first briefing.
How do I get a daily Shopify sales report by email?
Connect your Shopify store to Daily Briefing, pick the metrics you want, and choose an email send time. Each morning it emails you yesterday's numbers (revenue, orders, AOV, customers) with the day-over-day comparison already calculated.
Is Daily Briefing free?
Yes, free forever. Daily Briefing is a free tool from Automations For eCom built exclusively for Shopify brands. You can build and preview a briefing without creating an account, and there is no card or trial.
Which tools does it connect to?
Shopify for revenue, orders, customers, and subscriptions; Triple Whale for ad spend, blended ROAS, CAC, and channel-level results across Meta, Google, and TikTok; and Klaviyo for email and SMS revenue.
Can I send the briefing to Slack instead of email?
Yes. You can deliver the briefing by email, to a Slack channel, or both. Slack delivery uses an incoming webhook you paste in once.
How is this different from Shopify's built-in reports?
Shopify's reports cover Shopify data and you have to open the admin to see them. Daily Briefing combines Shopify, Triple Whale, and Klaviyo into one message, includes a built-in comparison to the prior period, and is pushed to your inbox or Slack automatically at the same time every day.
Can I choose which metrics appear and when it sends?
Yes. You pick exactly which metrics to include, choose the comparison (vs yesterday, the same day last week, or a 7-day average), and set the send time in your own timezone.
Are my API keys safe?
Your provider credentials are encrypted with AES-256-GCM and are never shown back to you or shared. You paste them once and they are stored encrypted.